In his New Year’s message to employees, Hyosung Group (KRX:004800) Chairman Cho Hyun-joon laid out a vision for Hyosung which “cultivates a forest and grows with customers.”

“The age of singularity is near us with the development of artificial intelligence. We must realize that it is changing the whole concept of business and the entire rules of the game in every field,” Chairman Cho said in his New Year’s address at the group’s Mapo, Seoul headquarters on Jan. 2.

“We cannot notice these changes by seeing just the trees. A company can survive if it notices changes ‘in the forest, not in the trees’ from a broad perspective and leads the others. The forest is a home to our customers. Only by cultivating it, we, Hyosung, can enjoy benefits, too, within its ecology,” he said.

“The reason that I have constantly emphasized the Voice of the Customer is to find a way to turn a profit and grow.

“We can find a way to survive when we use customers’ voices as a compass while keeping in mind that we exist thanks to customers who are near us. Let’s try to be a company that ‘sees the forest, not the trees,’ to be near customers and cultivate it in the New Year.”